Are you looking to drive more high-quality backlinks to your website? Creating a successful link building strategy can be tricky, but it doesn’t have to be. In this post, we’ll reveal the insider tips from Ron Evan and Rameez Usmani on how they use HARO (Help A Reporter Out) so you can reap big rewards! We’ll show you important do’s and don’ts that will make sure your efforts are in line with best practices and share 6 surefire ways of using HARO for powerful link building purposes. Whether you’re an experienced digital marketer or just getting started in business ownership, these simple tactics will give you an edge in creating valuable connections through HARO. So let’s dive right into those juicy details—we’ve got lots of great insight coming up!
Ron Evan’s three tips:
- Craft Quality Responses: When it comes to HARO link building, it’s important to craft thoughtful responses when responding to journalists’ queries as this will give you the best chance of having your response seen and used. Make sure that any quotes or statistics you provide are accurate, relevant to the query, and always include a link back to your website (if applicable). Additionally, ensure that whatever sources you use are credible so as not to tarnish your reputation.
- Follow Up: Once you have sent in a response, it’s important to follow up with the journalist after a few days if they haven’t replied. This will show them that you’re interested in their story and willing to help by providing further information if needed. Just make sure not to be too pushy—it is possible for journalists to get overwhelmed with all the responses they receive from HARO queries, so sending one or two gentle reminders is usually enough.
- Monitor Your Results: Lastly, make sure to track your results from HARO on a regular basis so you can understand what tactics are working and which ones you should consider adjusting or moving away from. Additionally, it’s important to keep an eye out for any feedback journalists may provide as this will help you improve your responses in the future and increase your chances of having them picked for their article. For Ron, since he is working for an SEO Agency, he has paid tools that can let him search his live links. Usually journalists won’t let you know that you got picked so it’s good to search them on tools like AHREFS.
Rameez Usmani’s three tips:
- Take Your Time: When searching for queries on HARO, take your time and don’t rush the process. It’s important to thoroughly read through each query and make sure it is something you can actually answer well before responding. Make sure you understand what the journalist wants from their request so that your response will be tailored to fit their needs.
- Connect with Journalists: Reach out to journalists you’ve worked with before or those who have covered similar topics in the past as they may be more likely to respond to your responses if they already know you or your work. Additionally, make sure you communicate in a professional manner at all times and focus on building meaningful relationships with them over time. This will ensure they are more likely to remember you for future queries.
- Take Advantage of Other Platforms: If you don’t have success with a journalist on HARO, it may be worth your time to reach out to them on Twitter or other social media platforms as well. This can help increase the chances of having your response seen and potentially used in their article. Just make sure that if you reach out via another platform, you clearly state that you responded to one of their queries on HARO and provide a link back so they can easily review your response.
Last Words
By following these six tips from Rameez Usmani and Ron Evans, you could be well on your way to creating powerful link building opportunities through HARO! Just remember that success doesn’t happen overnight—it takes time to build relationships with journalists and find the right queries to respond to, so be patient and keep at it. With a bit of luck and persistence, you could soon be seeing an increase in quality backlinks for your website!